1 sessions
- Breakout sessionAnalyticsAdvertising & MarketingAmazonCustomer StoriesData Protection300 – AdvancedBusiness ExecutiveDeveloper / EngineerSolution / Systems ArchitectMandalay BayAWS Clean RoomsAWS Clean Rooms ML10:00 a.m. Monday, Dec 02Monday, Dec 02Discover how Xmars and DIRECTV use Amazon Marketing Cloud (AMC) and Amazon Publisher Cloud—built on AWS Clean Rooms—to plan, activate, and measure advertising campaigns through Amazon DSP. Learn how Amazon Ads is bringing advertisers and publishers together through privacy-enhanced data collaboration to drive the next generation of impactful campaigns that reach desired audiences more effectively. Get access to reference architectures, and discover how to use AWS Clean Rooms ML for audience modeling.
, Founder, Xmars
, Principal Product Manager, Amazon
, SVP, Data Analytics & Insights, DIRECTV Advertising
, Head of Product, AWS Clean Rooms, Amazon Web Services
- Monday, Dec 210:00 AM - 11:00 AM PSTMandalay Bay | Level 3 South | Jasmine H