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Video advertising is a critical yet intricate medium for advertising, and generative AI offers a cost-effective solution for delivering richer, more contextually-relevant insights. This chalk talk explores the creation of a generative AI media framework for in-depth video decomposition and understanding, leveraging LLM contextualization. Discover different prompting strategies, automated orchestration of generative AI workflows, and cost optimization benchmarks. Gain insights into implementing generative AI to enhance contextual relevance at scale, unlocking richer, more impactful video advertising experiences.