1 sessions
- Breakout sessionAI/MLAnalyticsAdvertising & MarketingCustomer StoriesData ProtectionGenerative AI200 – IntermediateBusiness ExecutiveDeveloper / EngineerTech ExplorerWynnAmazon BedrockAWS Clean RoomsSilent sessionTuesday, Dec 0312:00 p.m. Tuesday, Dec 03Grab, a leading super app in Southeast Asia, launched Grab Ads in 2018. In this session, learn how Grab uses AWS Clean Rooms to power its advertising business via secure data collaboration with partners to enrich its understanding of customers and deliver more relevant experiences. Discover how Grab uses generative AI services on AWS to empower its business functions across marketing and advertising. Hear from Grab about its migration to AWS and best practices for innovating with advertising workloads.
, Principal Business Development, AWS Customer Data Apps, AWS
, Global Head of BD and GTM, AWS Clean Rooms and AWS Entity Resolution, AWS
, Head of Analytics - Data Architecture and EDW, Grabtaxiholdings Pte Ltd.
- Tuesday, Dec 312:00 PM - 1:00 PM PSTWynn | Level 1 | Lafite 4 | Content Hub | Orange Screen