Session CatalogAttendee GuidesContent Types and Policies

Catalog

 

Want to learn more about the event?

Explore the AWS re:Invent catalog to discover a wide variety of session types, activities, and more. Or visit our Content Types and Policies page to learn more about how to navigate our catalog and event. New content is added regularly, and all content is subject to change.

Registration
1 sessions
  • Breakout session
    AI/ML
    Advertising & Marketing
    Amazon
    Generative AI
    Responsible AI
    200 – Intermediate
    Business Executive
    Cloud Security Specialist
    Tech Explorer
    Mandalay Bay
    Amazon Bedrock
    9:00 a.m. Wednesday, Dec 04
    Wednesday, Dec 04
    AWS generative AI helps marketers and advertisers across companies accelerate creative development and automate, personalize, and optimize campaigns. Join this session to hear about the latest generative AI advertising and marketing use cases. Learn how Blueshift improves personalization and maximizes content value through recommendations powered by LLM embeddings. Also learn how VidMob experiments with and fine-tunes generative AI models to generate creative insights to optimize return on ad spend (ROAS).

    , Global Solutions Portfolio Lead - Advertising and Marketing, Amazon Web Services (AWS)

    , CPTO, Vidmob

    , co-Founder, Chief AI Officer, Blueshift

    , Global Head, Publisher Ad Tech, AWS

    • Wednesday, Dec 49:00 AM - 10:00 AM PST
      Mandalay Bay | Lower Level North | Islander G