Catalog

Amazon's unique approach to innovation is driven by culture, mechanisms, and our Day 1 mindset. Like Amazon, Duolingo's culture is what creates unique customer experiences and drives innovation. The world's most popular education app runs hundreds of A/B tests every day to improve the experience for its millions of learners. Whether it's testing the motivating power of delightful animations or trying out new exercise types, Duolingo has built a culture that prioritizes experimentation across the company. Learn more about its testing mechanisms and tools, as well as the impact these tests have had on developing differentiated customer experiences.