Attendee guide: Senior executives
This guide offers sessions and learning opportunities at re:Invent 2024 for attendees who are tasked with establishing long-term plans for their organizations and developing supporting strategies around growth-reliant AWS technologies.

Chief Technical Officer at BSC Analytics
As CTO at BSC Analytics, I know how much senior executives need to balance deep technical expertise in data, ML, and AI with the practical business outcomes that their clients need to achieve. They must consider immediate analytical challenges and build a technical organization that delivers transformative data solutions. To do that, it’s important that they focus on developing expertise in advanced analytics while staying adaptable across the rapidly evolving AI/ML landscape—not to mention always learning and innovating.
To that end, I’ve curated this guide with sessions to help you navigate your clients through complex data modernization initiatives and ML implementation while also helping them expand their market reach. It’s my belief that continuous learning in these areas will assist with developing novel approaches to unique analytical problems.
Keynote
*Walk-up only: No reserved seating required
KEY004 | AWS Partner Keynote with Dr. Ruba Borno
Join the AWS Partner Keynote, presented by Dr. Ruba Borno, Vice President, Global Specialists and Partners. Watch as she delves into the world of strategic partnerships to show the positive impact AWS and its partners are making possible for customers. Hear directly from partners and customers on the ways they’re reimagining business models and driving successful outcomes by utilizing AWS industry-changing services. And discover the ways AWS is improving the digital experience for partners and connecting them with higher-value opportunities that lead to long-term success.
Breakout session
PEX209 | Accelerate your customer’s gen AI journey with ROI best practices
ROI considerations for generative AI are becoming top of mind for customers and are critical to help you support your customers when they’re progressing from testing with generative AI to moving to production workload. In this session, learn best practices for maximizing ROI for your customers. Using real-life use case examples, explore tools that can help you calculate, optimize, and deliver those discussions throughout the generative AI adoption journey. This session is intended for AWS Partners.
ENU307 | All-in on AWS: Transforming production operations with AWS
In this session, learn about bpx energy's transformation of production operations on AWS. bpx shares its journey to simplify from multicloud and go all-in on AWS, including SAP and Esri ArcGIS. Discover how bpx is preparing their environment and data to transform oil and gas production operations.
AIM213 | Boost employee productivity with Amazon Q Business
In this session, explore how to use Amazon Q Business, a generative AI–powered assistant, to remove the tasks that slow your team down. Quickly customize Amazon Q Business to answer questions, provide summaries, generate content, and complete tasks based on data and information in your enterprise systems. Learn how Life360 uses Amazon Q Business to accelerate their 300 engineers to harness information sprawl and move faster. With security and privacy as central considerations, Amazon Q Business respects existing user identities, roles, and permissions, and allows administers to restrict sensitive topics, block keywords, and filter out inappropriate questions and answers.
PEX210 | Continued enhancements to the AWS Partner experience
Building on last year's AWS Partner experience transformation, this session highlights the latest enhancements to AWS programs, business management tools, and AWS Marketplace. Learn how new initiatives help you differentiate your solutions to customers, co-sell more effectively with AWS, and manage your entire AWS business seamlessly through AWS Marketplace. Discover features that accelerate your sales growth and increase profitability. From new incentives to co-selling support, explore the practical ways AWS can help you drive sustainable business growth. Walk away with a clear plan to leverage the full power of AWS to accelerate your success. This session is intended for AWS Partners.
Chalk talk
Build and operate an effective architecture review board - ARC208
Establishing an effective architecture review board (ARB) is crucial for organizations to reap the benefits of architectural governance. This chalk talk delves into the components of an efficient architecture review process, from addressing stakeholder needs and integrating with project execution to maximizing benefits. Learn strategies to reduce costs, minimize security events, and diminish technical debt through a well-defined ARB. The talk provides actionable steps to establish an enterprise-wide ARB, enabling organizations to streamline architectural decision-making and align with business objectives.
Building Zero Trust architectures with AWS practical guidance [REPEAT] - SEC334-R
This chalk talk dives deep on building Zero Trust network architectures using AWS services. As modern applications and workplaces have expanded beyond traditional boundaries, identity-based authorization, flexible identity-aware networks, and the removal of unneeded data access have become essential. Learn how to secure user-to-application, application-to-application, and other access scenarios through a Zero Trust lens. Learn about the key networking services, security components, and architecture patterns to implement Zero Trust principles. Explore the security mechanisms and AWS services you can leverage to secure access to critical data and applications end-to-end, from the entry point to the microservices level.
Cost allocation strategies to improve accountability - COP217
Assign and allocate your AWS cost to establish accountability within your organization and make more informed IT decisions. Join this chalk talk for a discussion about how you can create resources in your organization in AWS Organizations so you can better understand and distribute cost to the right entity. Discover how you can create specialized bills to split cloud costs inside your organization and simplify your showback and chargeback process with self-defined pricing rules using AWS Billing Conductor.
Workshop
Accelerate innovation capabilities with generative AI and mechanisms - INO103
In today’s rapidly evolving tech landscape, navigating complex innovation and transformation initiatives can be daunting. This hands-on workshop equips you with the tools and strategies to unlock your organization’s full potential for innovation and transformation. Use the AWS Innovation Pulse Check tool, powered by generative AI, to assess capabilities and receive tailored recommendations. Explore mental models that empower informed decision-making and foster an innovation culture. Dive into interactive modules to review processes, design effective change mechanisms, and prioritize actions for exceptional customer value delivery. Walk away with a roadmap to accelerate innovation maturity and stay ahead in the tech landscape. You must bring your laptop to participate.
Predictive maintenance with generative AI and agentic workflows - ENU304
In the era of Industry 4.0, predictive maintenance has become a cornerstone for enhancing operational efficiency and reducing downtime. Generative AI enhances predictive maintenance workflows by enabling real-time anomaly detection and actionable insights while facilitating natural language interactions and dynamic task execution through agentic workflows. During this workshop, learn how to use generative AI to detect anomalies in sensor readings from an electric motor by comparing them with the specifications in the motor's operating manual. When anomalies are detected, a large language model will utilize agents to determine who is on call and notify them of the issue. You must bring your laptop to participate.
Accelerating enterprise development with Amazon Q Developer [REPEAT] - DOP308-R
In this workshop, explore the transformative impact of generative AI in development. Get hands-on experience with Amazon Q Developer to learn how it can help you understand, build, and operate AWS applications. Explore the IDE to see how Amazon Q provides software development assistance, including code explanation, generation, modernization, and much more. You must bring your laptop to participate.
Define your next $1B opportunity with generative AI and work backwards - INO102
This collaborative workshop is for business and technical leaders who want to understand and experience Amazon’s customer-centric approach to innovation. The content is inspired by Amazon’s Working Backwards process—the same innovation mechanism used to develop products and services such as AWS, Amazon Prime, Amazon Kindle, Amazon Echo, Amazon Alexa, and Amazon Go. The workshop features activities that demonstrate the power of generative AI in the context of product innovation. You must bring your laptop to participate.