Attendee guide: Sales and marketing leaders
This guide highlights sessions and learning opportunities at re:Invent 2024 for AWS Partner sales and marketing leaders to help them market, sell, and grow their organizations.
Senior Business Development Consultant at T-Systems International GmbH
As AWS Partner sales and marketing leaders, driving growth and innovation is essential to staying competitive. To support your goals, I’ve curated a series of sessions for AWS re:Invent that focus on accelerating customer engagement, scaling your solutions, and harnessing the power of generative AI and data.
Whether you’re looking to optimize co-sell partnerships, expand your presence in the AWS Marketplace, or boost team productivity with AI-driven tools, these sessions offer practical strategies and insights tailored to your needs. From hands-on workshops and keynotes by industry experts to actionable talks on leveraging the latest AWS offerings, this guide provides the resources you need to maximize your AWS partnership and achieve exceptional business outcomes in 2025 and beyond.
Keynote
*Walk-up only: No reserved seating required
KEY004 | AWS Partner Keynote with Dr. Ruba Borno
Join the AWS Partner Keynote, presented by Dr. Ruba Borno, Vice President, Global Specialists and Partners. Watch as she delves into the world of strategic partnerships to show the positive impact AWS and its partners are making possible for customers. Hear directly from partners and customers on the ways they’re reimagining business models and driving successful outcomes by utilizing AWS industry-changing services. And discover the ways AWS is improving the digital experience for partners and connecting them with higher-value opportunities that lead to long-term success.
Breakout session
AIM213 | Boost employee productivity with Amazon Q Business
In this session, explore how to use Amazon Q Business, a generative AI–powered assistant, to remove the tasks that slow your team down. Quickly customize Amazon Q Business to answer questions, provide summaries, generate content, and complete tasks based on data and information in your enterprise systems. Learn how Life360 uses Amazon Q Business to accelerate their 300 engineers to harness information sprawl and move faster. With security and privacy as central considerations, Amazon Q Business respects existing user identities, roles, and permissions, and allows administers to restrict sensitive topics, block keywords, and filter out inappropriate questions and answers.
SEG201 | Driving profitable growth with innovative products
In this session, learn how product and technology officers at software companies continue to drive their innovation agenda, maintain differentiation, and avoid disruption. Technologies like generative AI have captured the imagination of the industry and are poised to bring in the next wave of advancements. However, software companies face challenges such as navigating the current macroeconomic climate and optimizing their capital allocation, profitability, and R&D priorities. Explore strategies for how product and technology officers can work together to build a strong foundation for business.
SEG202 | Making dollars and sense out of FinOps
In today’s cloud-centric landscape, understanding and controlling cloud costs is crucial. It’s important for leaders to understand how financial processes and strategies translate into clear and actionable insights in both the short and long term. FinOps, the practice of managing cloud costs, offers organizations a powerful methodology to optimize financial management and drive business value. In this session, representatives from the Enterprise Strategy team at AWS discuss key FinOps concepts and methodologies, as well as real-world examples of how organizations achieve cost savings while delivering business value for their organization. Receive practical guidance intended to empower you to implement FinOps.
Lightning talk
Accelerate growth: Strategies for new customer engagement and expansion - PEX103
In this lightning talk, we will share the recipe for driving exponential customer growth by leveraging the synergies between AWS and partners, covering a range of AWS-partner tactics proven effective for attracting, engaging, and converting new customers at scale. Key strategies include go-to-market (GTM) activities focused on new customer acquisition, developing the right point-of-entry solutions, and co-selling aligned to the AWS GTM strategy. By harnessing the combined power of AWS and partner capabilities, organizations can stay ahead of the curve and cement their position as industry leaders. This talk is intended for AWS Partners.
Increase profitability of your co-sell partnership with AWS - PEX101
Optimize and maximize your co-sell motion through enhanced discoverability and co-sell productivity tools. Join this session to hear co-selling best practices, review options for automating co-sell through CRM integration, and learn about updated collaboration features for business planning and contacting AWS Sales teams. This session is intended for AWS Partners.
Build a culture of efficiency and innovation in your organization - PEX105
Generative AI has the potential to not only unlock new efficiencies and business outcomes for customers but also deliver new levels of efficiency and innovation in your organization. In this lightning talk, hear how AWS Partners can leverage AWS generative AI offerings internally to drive business value. This talk is intended for AWS Partners.
Automating sales cycles - PEX211
Learn how to automate sales cycles and unlock new revenue streams with the power of the AWS Partner CRM connector. This lightning talk will showcase how to create ACE opportunities to co-sell with AWS to transacting through AWS Marketplace all without leaving your Salesforce CRM. Attendees will learn how to simplify sales operations and unlock the full potential of your sales ecosystem. This lightning talk is intended for AWS Partners.
Empower and elevate: Best practices for empowering seller communities - PEX111
In today's competitive marketplace, business success often hinges on the effectiveness of its seller communities. This lightning talk provides information for actionable strategies and practical training techniques to empower sellers, enhance their capabilities, and drive performance. Attendees leave equipped with the tools and knowledge necessary to build and sustain high-performing sellers on AWS solutions. This talk is intended for AWS Partners.
Workshop
Accelerate innovation capabilities with generative AI and mechanisms - INO103
In today’s rapidly evolving tech landscape, navigating complex innovation and transformation initiatives can be daunting. This hands-on workshop equips you with the tools and strategies to unlock your organization’s full potential for innovation and transformation. Use the AWS Innovation Pulse Check tool, powered by generative AI, to assess capabilities and receive tailored recommendations. Explore mental models that empower informed decision-making and foster an innovation culture. Dive into interactive modules to review processes, design effective change mechanisms, and prioritize actions for exceptional customer value delivery. Walk away with a roadmap to accelerate innovation maturity and stay ahead in the tech landscape. You must bring your laptop to participate.
Hands-on with Amazon Q in QuickSight: A step-by-step workshop [REPEAT] - BSI204-R
In this workshop, explore the Generative BI capabilities of Amazon Q in QuickSight. Experience authoring visuals and refining them using natural language. Learn how business users can leverage natural language to generate data stories to create highly customizable narratives or slide decks from data. Discover how natural language Q&A with Amazon Q helps users gain insights beyond what is presented on dashboards while executive summaries provide an at-a-glance view of data, surfacing trends and explanations. You must bring your laptop to participate.