Attendee guide: AWS Marketplace sellers
This guide highlights sessions at re:Invent 2024 for those who sell their software, services, and data in AWS Marketplace to millions of AWS customers. These sessions will equip you with the knowledge, connections, and inspiration to maximize your success in the AWS Marketplace, helping you reach a broader customer base and drive revenue growth for your business.
Presales Solution Architect, Lead at Thoughtworks
AWS Marketplace is quickly becoming a leading platform for customers to discover, purchase, and deploy software solutions on AWS. However, for some AWS Partners it can seem like a mystery—where to begin, and how to effectively stand out? Others are already listed but want to unlock more value from their presence.
To help you make the most of AWS Marketplace, I’ve curated a series of sessions designed to guide AWS Partners on this journey. Whether you’re just starting out or looking to enhance your strategies, these sessions will help you showcase your solutions to the right customers at the right time and ultimately get the most from your investment in AWS Marketplace. From “getting started” sessions for beginners to advanced topics on optimization and faster go-to-market strategies, there’s something for everyone. If you’re more technically inclined, be sure to check out the Level 300 workshop, packed with insights to help fine-tune your AWS Marketplace listings.
Keynote
*Walk-up only: No reserved seating required
KEY004 | AWS Partner Keynote with Dr. Ruba Borno
Join the AWS Partner Keynote, presented by Dr. Ruba Borno, Vice President, Global Specialists and Partners. Watch as she delves into the world of strategic partnerships to show the positive impact AWS and its partners are making possible for customers. Hear directly from partners and customers on the ways they’re reimagining business models and driving successful outcomes by utilizing AWS industry-changing services. And discover the ways AWS is improving the digital experience for partners and connecting them with higher-value opportunities that lead to long-term success.
Breakout session
MKT101 | Accelerate innovation with partner solutions in AWS Marketplace
Cloud marketplaces are emerging as the preferred destination for software, services, and data procurement. These solutions from experts in the worldwide AWS Partner community have become a vital component of the overall cloud and digital strategy for organizations. To enable innovation at speed, organizations have already begun to modernize the way they acquire, deploy, and govern these solutions through AWS Marketplace. In this session, AWS Marketplace Customer Advisors and business innovation leaders discuss how they have worked with organizations to revolutionize the management of the complete lifecycle of partner solutions integrated in their AWS innovation journeys.
PEX210 | Continued enhancements to the AWS Partner experience
Building on last year's AWS Partner experience transformation, this session highlights the latest enhancements to AWS programs, business management tools, and AWS Marketplace. Learn how new initiatives help you differentiate your solutions to customers, co-sell more effectively with AWS, and manage your entire AWS business seamlessly through AWS Marketplace. Discover features that accelerate your sales growth and increase profitability. From new incentives to co-selling support, explore the practical ways AWS can help you drive sustainable business growth. Walk away with a clear plan to leverage the full power of AWS to accelerate your success. This session is intended for AWS Partners.
PEX221 | Buy with AWS: Accelerate sales cycles with AWS Marketplace storefronts
AWS Partners can build AWS Marketplace storefronts on their own web properties and implement the new Buy with AWS button to offer streamlined purchasing. Using AWS Marketplace APIs, you can now meet your customers where they are and allow them to find, try, and buy solutions from your website—whether you’re an ISV, channel partner, or distributor. In this session, learn how you can streamline your sales operations using Buy with AWS and launch co-branded AWS Marketplace storefronts on your website. Hear from AWS Partners on their strategies and experiences leveraging these capabilities to reach customers. This session is intended for AWS Partners.
PEX222 | Maximize the potential of your AWS Marketplace listings
Every year, millions of unique visitors come to AWS Marketplace searching for products, but not all of them end up converting to sales. Learn about best practices that sellers can perform to optimize their AWS Marketplace product listings. In this session, we will share what strategies and content are needed for buyers to more easily discover and evaluate your products, helping you drive higher conversion rates. Learn about AWS Marketplace features that you can utilize to help accelerate customer time-to-value, including standard contracts, vendor insights, free trials, and more. This session is intended for AWS Partners.
Chalk talk
Automate and accelerate your sales motion with AWS - PEX311
In today’s rapid pace of cloud migration and modernization, AWS Partners need to scale their sales motions quickly through automation. In this chalk talk, learn how partners like you have leveraged the enhanced AWS Partner CRM Connector to boost productivity of their sales teams by managing co-sell from right within their own CRMs. Learn how you can accelerate deal collaboration with AWS, and gain an overview of the latest reports available across your AWS and AWS Marketplace business for driving insights. This chalk talk is intended for AWS Partners.
Lightning talk
Accelerating your SaaS transformation with AWS Marketplace - MKT107
In this lightning talk, explore how companies can leverage AWS Marketplace to rapidly transform their products as well as best practices to accelerate listing their SaaS offerings in AWS Marketplace. Whether you’re a startup looking to scale your SaaS offering or an enterprise seeking to drive innovation, this session provides practical insights and strategies to leverage AWS Marketplace and unlock the full potential of your product transformation journey.
Optimize your AWS Marketplace listings for better conversions - PEX216
Is your AWS Marketplace listing optimized to drive conversions? Learn about best practices that new and existing sellers can use to optimize their AWS Marketplace product listings. In this lightning talk, get an overview of features and strategies that you can use to help your buyers more easily discover and evaluate your products. Learn about AWS Marketplace features that you can utilize to help accelerate customer time-to-value, including standard contracts, vendor insights, free trials, and more. This talk is intended for AWS Partners.
AWS Marketplace everywhere: Buy with AWS - PEX102
Buy with AWS brings the power of AWS Marketplace to AWS Partner websites and applications. Now, you can discover and purchase AWS Marketplace products from AWS Partner websites using your AWS account. In this lightning talk, learn how Vendr.com is leveraging Buy with AWS to create incremental value for buyers and sellers. This session is intended for AWS Partners.
Increase profitability of your co-sell partnership with AWS - PEX101
Optimize and maximize your co-sell motion through enhanced discoverability and co-sell productivity tools. Join this session to hear co-selling best practices, review options for automating co-sell through CRM integration, and learn about updated collaboration features for business planning and contacting AWS Sales teams. This session is intended for AWS Partners.
Workshop
AWS Marketplace sellers: Publish, update, and manage your product - PEX301
In this workshop, choose between hands-on labs for new sellers just starting or labs for experienced sellers looking to optimize their operations in AWS Marketplace. Sellers just starting out can explore publishing virtual machine, container, or SaaS-based products. Established sellers can learn about API-enabled automations for their delivery pipelines, private offers, and other integrations with AWS Marketplace. The part of the workshop intended for established sellers requires a registered seller account with an existing published product. For new or interested sellers, an active AWS account is required. This workshop is intended for AWS Partners. You must bring your laptop to participate.
Closing comments
Wherever you are in your AWS Marketplace journey, these sessions will provide the knowledge and tools to boost your visibility and success.