Attendee guide: Cloud alliance leads
This guide highlights sessions for cloud alliance leads at re:Invent 2024, with a focus on the migration and modernization topics that are most crucial for any AWS Cloud practices. Discover modern migration and modernization techniques as well as understand AWS modernization pathways and the concept of “modernization first” for building a generative AI foundation.

Cloud COE Director at SoftServe
According to a Gartner press release, 95% of new digital workloads will be deployed on cloud-native platforms by 2025. Yet many organizations still operate on-premises and don’t use cloud at all. Broadcom’s acquisition of VMware and related changes in the VMware license model accelerated migration process for organizations that use VMware products. These companies face common challenges such as a lack of AWS Cloud skills and a misunderstanding of the cloud migration process and related best practices. These organizations are not ready to consider the most cost- and time-effective migration strategies or to follow modernization pathways.
Companies that have already lifted and shifted their workloads to AWS Cloud are dealing with similar challenges: Lack of AWS Cloud skills and a misunderstanding of modernization best practices. As a result, they don’t effectively operate in AWS Cloud. Modernizing applications is crucial for organizations to stay competitive, improve operational efficiency, and deliver superior customer experiences. Modernization is an enabler of generative AI and its foundation.
I’ve built this guide to help cloud alliance leads discover why AWS Cloud migration is still one of the most popular topics, as well as why companies are afraid of modernization—and how they overcome this fear. These sessions will help cloud alliance leads enhance their migration and modernization knowledge, start using a concept of the migration factory, and integrate it into their repeatable solutions—while onboarding new migration and modernization tools, including Amazon Q Developer generative AI–powered assistant, and start talking about a cloud-native approach.
Keynote
*Walk-up only: No reserved seating required
KEY004 | AWS Partner Keynote with Dr. Ruba Borno
Join the AWS Partner Keynote, presented by Dr. Ruba Borno, Vice President, Global Specialists and Partners. Watch as she delves into the world of strategic partnerships to show the positive impact AWS and its partners are making possible for customers. Hear directly from partners and customers on the ways they’re reimagining business models and driving successful outcomes by utilizing AWS industry-changing services. And discover the ways AWS is improving the digital experience for partners and connecting them with higher-value opportunities that lead to long-term success.
Innovation Talk
MAM238-INT | Automating migration and modernization to accelerate transformation
Many organizations struggle with getting value out of existing applications and the data locked in them. This talk explores how AWS is simplifying the most complex migration and modernization tasks to accelerate transformation of legacy systems and unlock cloud innovation. Learn about breakthrough AWS services that will change the way you discover, plan, and execute migration and modernization opportunities across teams to upgrade, replatform, and refactor applications to modern architectures. Discover ways to efficiently move and improve your mission-critical applications and data in the cloud to reduce operational costs and licensing fees, accelerate innovation, and mitigate the risks in delayed maintenance of legacy codebases.
Breakout session
PEX206 | Capitalizing on the opportunity for migrations and modernization
This session navigates the strategies to build repeatable business engines. Explore how partners can strengthen their approach using cutting-edge generative AI technology to transform Microsoft and VMware workloads. See an approach for conducting effective cloud assessments and learn how to identify candidate workloads for modernization. Review migration and modernization pathways to AWS, and discover how to use Amazon Q to accelerate the refactoring of Java and .NET applications using generative AI. Discover how partners can get the most out of the Migration Acceleration Program (MAP) so they can deliver an exceptional experience for customers. This session is intended for AWS Partners.
DEV303 | Accelerate app migration: From legacy to production
Looking for a clear path to migration success? Learn how to quickly modernize your legacy code with Amazon Q Developer, implement automated testing, optimize infrastructure selection, and deploy your sleek new application into production—effortlessly and with confidence.
KUB310 | Amazon EKS for edge and hybrid use cases
Some workloads need to run on premises, at the edge, or in a hybrid scenario due to low latency, data dependencies, data sovereignty, and other regulatory reasons, especially in industries such as manufacturing, healthcare, telecommunications, and financial services. Data-dependent workloads may have to wait for data to be in AWS services before they can be fully migrated. In this session, explore production-ready architectures using Amazon EKS Anywhere and Amazon EKS Hybrid Nodes to run container workloads on premises and support modernizing VMware-based workloads.
PEX210 | Continued enhancements to the AWS Partner experience
Building on last year's AWS Partner experience transformation, this session highlights the latest enhancements to AWS programs, business management tools, and AWS Marketplace. Learn how new initiatives help you differentiate your solutions to customers, co-sell more effectively with AWS, and manage your entire AWS business seamlessly through AWS Marketplace. Discover features that accelerate your sales growth and increase profitability. From new incentives to co-selling support, explore the practical ways AWS can help you drive sustainable business growth. Walk away with a clear plan to leverage the full power of AWS to accelerate your success. This session is intended for AWS Partners.
Chalk talk
Architecting a developer platform on AWS - ARC319
Take a journey through the process of designing and architecting a developer platform on AWS. In this chalk talk, learn some of the challenges, as well as lessons, from the development lifecycle. From initial concept to deployment, you will receive valuable insights into the platform engineering journey, enabling you to discover actionable takeaways for your own projects. The talk will demonstrate how to use and enable AWS services across your organization and embed services like compute, storage, and ML at scale.
Lightning talk
Automating Microsoft .NET app modernization with Amazon Q - PEX217
This lightning talk highlights the use cases, opportunity space, and portfolio of AWS tools to assess, convert, and automate .Net application modernization leveraging gen AI. Learn how to package a set of AWS services for your developer teams, accelerate your GTM with AWS assets, and support mechanisms. This talk is intended for AWS Partners.
AWS Cloud Institute: Your source for AI-minded cloud talent - TNC108
Struggling with talent gaps and lagging transformation initiatives? AWS Cloud Institute solves your workforce challenges with the next generation of AI-minded cloud talent. Through our expert-led curriculum, build hands-on cloud skills through labs, capstone projects, and AWS Certification prep so you are ready to innovate on day one. Get ready to engage role-ready graduates who can leverage generative AI, drive migration and modernization, and accelerate your future-proofing efforts.
AWS Partners accelerating industry modernization through LoB - PEX214
Explore AWS Partner Solutions that are accelerating innovation for line of business (LoB) with real-world use cases from various industries, including automotive, financial services, and healthcare. This lightning talk covers adoption of generative AI, data lakes, and security. Discover best practices for identifying, evaluating, implementing, and managing partner solutions that align with your LoB objectives. Learn how AWS customers address specific LoB challenges and unlock new possibilities for driving innovation within their organizations with the support of AWS Partners. This talk is intended for AWS Partners.
Supercharge your growth and capabilities with partner programs - PEX110
Discover the latest AWS Partner program updates that propel your public sector business forward. Join this lightning talk to explore innovations tailored to partners: generative AI programs, digital sovereignty, solution building, and managed services. Whether you're starting out or seasoned, glean insights and use cases to elevate your journey. Don't miss this opportunity to supercharge your development and stay ahead in this ever-evolving landscape. This talk is intended for AWS Partners.
Workshop
Accelerate innovation capabilities with generative AI and mechanisms - INO103
In today’s rapidly evolving tech landscape, navigating complex innovation and transformation initiatives can be daunting. This hands-on workshop equips you with the tools and strategies to unlock your organization’s full potential for innovation and transformation. Use the AWS Innovation Pulse Check tool, powered by generative AI, to assess capabilities and receive tailored recommendations. Explore mental models that empower informed decision-making and foster an innovation culture. Dive into interactive modules to review processes, design effective change mechanisms, and prioritize actions for exceptional customer value delivery. Walk away with a roadmap to accelerate innovation maturity and stay ahead in the tech landscape. You must bring your laptop to participate.
Closing comments
There are a lot of great sessions and workshops this year from AWS, AWS Partners, and AWS clients. And I do believe you’ll find them very insightful and helpful for developing or building from scratch AWS Cloud alliances in your organizations.